Original Publication Date: Oct. 23, 2016
Globalization is often viewed as Americanization, and the two can be difficult to distinguish between at times. However, they are not the same. Globalization is the process of spreading culture from one area of the world to another, and while it isn’t always Americanization, in many cases it is. One of the best examples of Americanization is the spread of popular music to Latin America, as much of the music imported from the states had large effects on the musical styles of the Latin countries.
In the 1960’s, American rock styles began to be widely exported to Latin countries, and these styles were often adopted by the youth. The majority of this musical adoption happened in urban areas, and by groups who were looking to rebel against society, and against the government if the people were oppressed by a military regime, such as in Argentina. Argentina had a mass movement, called rock nacional, which was the youths way of rebelling against the dictatorship that had become prevalent. Argentinian youth ended up adopting much of the rock music coming from both the United States and Britain. Continue reading “The Globalization of United States Popular Music”